A brand doesn’t start with a blank page, it starts with what’s already there. Every business has a reason it exists and a point of view, even if it’s never been put into words. We take those real but hard to see things and turn them into a brand people can experience.
Our Expertise
Our branding services cover the full identity, from the logo and visual system to the assets that put it to work.
Logos & Brandmark
Your logo is often the most recognizable part of your brand, but it needs to work in more than one shape and size. We create a connected set of marks for different spaces, from a full primary logo to a small icon. You’ll know which version to use whether it’s appearing across a storefront, website, packaging, or profile image.
- Primary logo
- Secondary logo
- Submark
- Wordmark
- Icon mark
- Logo usage guidelines
Visual Identity System
A logo can identify your business, but it can’t create the whole feeling on its own. We build out the colours, typography, photography, illustration, and graphic elements that give the brand its character. Together, they create a visual language that makes your brand recognizable even when the logo isn’t there.
- Colour palette
- Typography system
- Photography direction
- Graphic elements
- Illustrations
Brand Assets
This is where the identity is put to work. We carry the system into the pieces your business actually needs, whether that’s packaging, print, social templates, a website, or a physical space. Each application feels connected to the same brand without simply repeating the same layout.
- Packaging
- Environmental graphics
- Print collateral
- Social templates
- Websites
There’s a reason our brands hold up so well
Looking good is only part of the job. Brand strategy comes first. Before we design anything, we work out what needs to come through and how the brand should feel. We gather inspiration, test directions, and use stylescapes to turn those early ideas into something you can see and react to. It gives us a direction we’ve worked out together before a logo ever comes into play.
Uncovering what’s already there
You don't have to have it all figured out. We talk through where the business came from, what matters to you, and why it exists in the first place. That’s usually where patterns start to emerge and things that felt hard to explain begin making sense. We’re not here to invent a brand out of nowhere. We’re uncovering what’s been there all along.
Designed for function
A great brand has to work outside the design file. It should feel like a natural extension of the business, but it also needs to hold up everywhere the brand actually lives - your site, your content, your packaging, the small details people notice without realizing it. Those real uses shape the brand from the start, so it keeps working as it moves into different formats, sizes, and situations.
Our Work
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Beattie Ginter & Co.
A more established look for a trusted accounting firm entering its next stage.
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Central Community Homes
A brand that makes affordable housing feel credible, welcoming, and understood.
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Creative Mind Concepts
A new identity for a design studio ready to grow beyond one industry.
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Buhler Active Living Centre
Building a warmer, more approachable identity for senior living.
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The Property Brokers
Launching a new real estate brokerage with a brand built for credibility.
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Green Opportunities
Giving a wide-ranging waste-to-resource business a brand people can recognize.
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Pembina Counselling Centre
Creating a calm, reassuring identity for faith-based mental health support.
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Clover Creek Learning Centre
Creating a welcoming presence for specialized learning support.
Our Brand Development Process
Our Process
Each stage builds on the one before it, bringing the brand into focus as we go.
Discovery
It starts with a questionnaire, so we already know your business before we get to the drawing board. Then we talk through things together, digging into what makes you different.
Stylescapes
We put visual direction in front of you before committing to a final design so we're aligned before anything gets built out in full.
Design
The identity comes to life. Your logo, type, colours, and the full system that carries your new branding.
Delivery
Guidelines, files and everything else handed off, ready to use wherever your brand shows up.
A Capari Branding testimonial
"I truly appreciated every element of our relationship in building out the new brand. We continue to forge forward, having the busiest year we've ever had."
Branding questions about working with Capari
FAQ
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What’s included in your branding services?
Every branding project starts with discovery, where we learn about your business, audience, goals, and what the brand needs to communicate. That means the project is thought through and given a clear direction before anything is designed.
From there, we explore the overall look and feel before designing the logo, colours, typography, and supporting brand elements. You’ll also receive brand guidelines that show you how everything should be used.
Every business needs something a little different, so we can also create things like business cards, social templates, email signatures, signage, or packaging as part of the project.
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What if we don’t like the first direction?
That’s exactly why we work through the direction together before jumping into the final design.
We’ll present the thinking behind what we’ve created, hear what feels right or isn’t landing, and use your feedback to refine it. Each design stage includes two rounds of revisions, so you’ll have a chance to shape the work as it comes together.
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Can you work with an existing logo?
Yep! If your logo still feels right, we don’t need to replace it.
Sometimes the logo is perfectly fine, but there isn’t much of a brand beyond it. We can build that out with colours, typography, graphics, imagery, and guidelines so everything feels more complete and consistent.
If the logo needs a little refinement, we can do that too without making the business feel completely different.
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How do I know if I need a rebrand or a brand refresh?
A refresh usually makes sense when the brand still feels mostly right, but needs to feel more polished, consistent, or complete. We might keep the logo and update the colours, typography, supporting elements, or overall direction around it.
A rebrand will probably be a better fit if the business has changed, the current brand no longer feels like you, or it’s giving people the wrong impression.
You don’t need to know which one you need before reaching out. We’ll look at what’s working, what isn’t, and recommend the level of change that makes sense.
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How much does a branding project cost?
Branding projects usually start around $6,000.
The final cost depends on how much of the brand needs to be created or updated and what materials you need. Once we’ve talked through the project, we’ll put together a clear proposal so you know exactly what’s included and what it costs before you commit.
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How long does a branding project take?
Most branding projects take around two to three months.
The exact timeline depends on the scope and how quickly we can move through feedback and approvals together. We’ll give you a clear schedule before we begin and guide you through each step.