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Do I Need a Web Designer in 2023?

June 5, 2023
custom manitoba web design

Technology has changed dramatically within the past decade. Advancements have revolutionized the way websites are built and designed. Website builders and templates have made it easier for individuals with little technical knowledge to create a basic website. Additionally, AI-powered design tools have emerged, promising automated website creation. With these new advancements, the question arises: do I still need a web designer in this era of user-friendly website builders and AI-powered design tools? In this post, we’re going to delve deeper into the role of a web designer and explore if they’re really needed in this day and age.

What does a web designer do?

A web designer is a professional who specializes in the creation and design of websites. Their role encompasses various aspects of website development, including both visual design and user experience (UX) design. Here are some key tasks and responsibilities typically carried out by web designers:

  1. Gathering Requirements: Web designers collaborate with clients or stakeholders to understand their specific requirements, goals, and target audience. They gather information about the brand, its values, and the desired functionalities and features of the website.
  2. Planning and Wireframing: Based on the gathered requirements, web designers create a plan and structure for the website. This may involve creating wireframes, which are basic visual representations of the website’s layout, information architecture, and navigation structure.
  3. Visual Design: Web designers are responsible for the visual aesthetics of the website. They create the overall look and feel, including the selection of color schemes, typography, graphics, and imagery. They ensure that the design elements align with the client’s branding guidelines and effectively communicate the intended message.
  4. User Experience Design (UX): Web designers focus on creating an optimal user experience by considering how visitors will interact with the website. They design intuitive navigation, logical content organization, and engaging interactions to guide users through the site. UX design involves understanding user behavior, conducting usability testing, and making data-driven decisions to enhance the website’s usability and effectiveness.
  5. Responsive Design: With the increasing use of mobile devices, web designers prioritize creating responsive websites. They ensure that the website functions and displays correctly across different screen sizes and devices. This involves adapting the design, layout, and content to provide a seamless user experience on desktops, tablets, and smartphones.
  6. Collaboration and Communication: Web designers often work as part of a team, collaborating with other professionals such as web developers, content creators, and project managers. They communicate their design concepts and ideas effectively, seeking feedback and incorporating changes based on client or stakeholder input.
  7. Ongoing Maintenance and Updates: Even after the initial design and development, web designers may be involved in the ongoing maintenance and updates of the website. They ensure that the design remains consistent, monitor website performance, and make necessary adjustments or improvements based on user feedback or changing business needs.

Overall, web designers play a crucial role in translating a client’s vision into a visually appealing, user-friendly, and effective website. Their expertise in design principles, UX, branding, and technical implementation is essential for creating a successful online presence.

Do I need a web designer or can I use a template?

While templates offer convenience, it’s almost impossible for a template to capture the unique essence of a brand and in today’s competitive digital landscape, standing out from the crowd is essential. Templates often have a generic look and lack the ability to fully capture the uniqueness and essence of your brand, whereas a web designer can tailor the design specifically to your brand, creating a visually captivating and cohesive representation that reflects your brand identity, values, and messaging.

It’s also very common for templates to lack the flexibility to meet unique business requirements and branding needs. They can often restrict creativity and have limited customization options, resulting in a website that fails to differentiate itself from competitors. While a template may meet your current needs, as your business evolves, you may find yourself requiring additional functionalities or complex integrations that the template cannot provide. This limitation could potentially necessitate the purchase of a new website or incur additional costs for custom development, resulting in a potential financial burden and the need for a website overhaul.

Can I use AI to create my website?

Yes, you can! AI has made significant advancements in the field of website design. But should you? We tested out an AI website builder for our site and I think the results speak for themself.

AI generated website

The lack of personality is palpable. This design doesn’t have the human touch and creative intuition that a good web designer brings.

The reason for this is that AI algorithms are typically trained on existing data and patterns. They struggle to produce truly original and creative designs that capture the unique essence of your brand. A web designer can infuse creativity and a deep understanding of your brand identity into the design, resulting in a much more distinct and memorable website.

But design isn’t solely about aesthetics; it involves understanding the user’s journey, psychology, and the impact of visual elements on engagement and conversions. AI tools struggle to understand the nuances of user behavior, psychology, and interaction design, which are essential for creating a seamless and intuitive user experience. A good web designer combines their expertise with artistic sensibilities to create an immersive and user-centric experience that resonates with your audience.

Additionally, establishing a strong visual brand identity is crucial for businesses. While AI tools can generate design elements and templates, they won’t be able to fully understand the intricacies of your brand and its target audience. A web designer will work closely with you to develop a visual identity that aligns with your brand’s values, appeals to your specific target market, and creates a consistent and cohesive brand experience.


As technology continues to advance and offer new possibilities in website design, the role of a web designer remains irreplaceable. While website builders and AI-powered tools provide convenience and automation, they fall short in capturing the depth of creativity, customization, and strategic thinking that a web designer brings to the table. The expertise of a web designer goes beyond aesthetics, encompassing elements such as brand identity, user experience, and business objectives. Their ability to translate your vision into a visually stunning, user-friendly, and impactful online presence is unmatched. The artistry and skill of web designers continue to be sought after, making them an indispensable force in crafting the digital presence of businesses for years to come.