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Web & Branding 2023 Trend Report

April 27, 2023

The world of design is evolving rapidly, with new trends and approaches emerging that promise to shape the industry for years to come. In this article, we’ll explore some of the most exciting and impactful trends that designers and marketers should be paying attention to, offering insights and tips for incorporating these trends into your work to create memorable and engaging user experiences.

Nostalgia

Nostalgia is a powerful emotion that can evoke strong feelings of happiness, comfort, and familiarity. It’s no surprise that nostalgia is becoming a popular web design trend for 2023. Many brands are turning to nostalgia to create emotional connections with their audiences, as well as to stand out in an increasingly crowded digital landscape.

Some brands are embracing nostalgia by reviving old logos or branding elements from their past. This could include using an old version of a logo or using a color scheme that was popular in the past. By tapping into their own history, brands can create a sense of nostalgia for their loyal customers, as well as appeal to younger audiences who may not have experienced the brand’s past.

One company that went back to its roots recently was Burberry. They brought back their equestrian knight icon which was originally created in 1901 for their first-ever logo.

Burberry’s first logo

After nixing it from their 2018 redesign, a new and improved version has been brought back for 2023, inciting nostalgia for the brand’s rich history and heritage.

Burberry’s new logo

2D Characters

The use of 2D characters in branding has been on the rise, and this trend is expected to continue into 2023. Many brands are adopting this approach to create a sense of nostalgia and tap into the retro style that was popular in the 70s. The use of 2D characters can add a unique and memorable element to a brand’s identity, especially in the age of social media where visual content is king.

Below you can the 2D golf ball character we created for Syl’s Mini Golf, inspired by 1950s illustrations where inanimate objects were brought to life with iconic face imagery.

Syl’s Mini Golf 2D character

Micro-Animations

Micro-animations are set to become a significant trend in web design for 2023. These subtle, small animations can add a touch of personality and interactivity to a website’s user experience. Micro-animations can be used in a variety of ways, such as providing visual feedback when a user interacts with an element, guiding the user’s attention to a specific area of the page, or simply adding an element of delight to the user experience. These animations are lightweight and unobtrusive, ensuring that they don’t negatively impact page load times or distract users from the content on the page. As web design continues to evolve, it’s becoming increasingly important to create engaging user experiences that stand out from the competition, and micro-animations are an effective tool to achieve this. By incorporating subtle and well-placed animations throughout a website, designers can enhance the user experience, improve engagement, and create a more memorable brand experience for users.

Check out Clover Creek Learning Centre to see how we incorporated this trend into their website.

Bold Typography

Bold typography is set to be a major web design and branding trend for 2023. In recent years, there has been a shift towards minimalist design, but the use of bold typography allows designers to inject personality and creativity into their work. With the increase in mobile browsing, using bold typography can help make content easier to read on smaller screens, while also creating a visual impact on larger screens. Bold typography can be used in various ways, such as headlines, subheadings, or even as the primary design element on a website or in branding. Choosing the right font is crucial, as it can set the tone for the brand and create a lasting impression on users. The use of bold typography can also help brands stand out from their competitors and make a statement, especially when paired with other design elements such as vibrant colors and striking imagery. As we move into 2023, we can expect to see more brands embracing this trend and using bold typography to create bold and impactful designs.

Minimalism

Minimalism is a timeless trend that is expected to continue to be popular in 2023. Minimalist design emphasizes simplicity, using a pared-down approach to design that strips away unnecessary elements to create a clean and uncluttered look. Minimalist design is effective because it allows brands to communicate their message clearly and effectively, without any distractions or unnecessary details. This approach also helps to improve website load times, which can be critical for user experience and SEO. Minimalist design often relies on whitespace, clean typography, and a limited color palette to create a visually appealing and easy-to-navigate website. As consumers increasingly seek out brands that are transparent and authentic, minimalist design can also help brands to communicate their values and message in a straightforward and honest way. In 2023, we can expect to see more brands embracing minimalism and using this approach to create simple yet powerful designs that resonate with consumers.

Maximalism

Confused yet? Despite the continued trend of minimalism’s simple and clean design, we can also expect to see more brands embracing maximalism. Maximalism is a design trend that emphasizes the use of bold and vibrant colors, patterns, and textures to create a visually rich and layered aesthetic. Maximalist design offers a way to create visually engaging content that captures the attention of users. This approach allows brands to communicate their message in a dynamic and exciting way, using a range of design elements to create a memorable and impactful experience for users.

Nike maximalism design created by Chris Yee

In conclusion, the world of web and branding design is constantly evolving, and 2023 promises to bring new trends and techniques that will shape the industry for years to come. From bold typography and micro-animations to minimalist design, these trends offer a glimpse into the future of web and branding design. As designers and marketers strive to create engaging and memorable user experiences, these trends provide valuable insights into the strategies and techniques that will be effective in the years ahead. By keeping up with these trends and incorporating them into their work, designers and brands can stay ahead of the curve and create impactful designs that resonate with their audiences. As we look towards 2023 and beyond, we can expect to see continued innovation and experimentation in the world of web and branding design, leading to exciting and inspiring new possibilities for designers, brands, and consumers alike.