"Capari guided us through a thoughtful, thorough branding and website process at a busy time for our business. They took the time to truly understand us and delivered a considered, unique brand that will support our growth for decades."
Why businesses choose Capari for branding and website design
Why Us?
Because getting the direction right matters.
It shapes how your business is understood and whether it’s taken seriously. Everything we make starts from what we work out first: who you need to reach, what they need to understand before they’ll choose you, and what your brand and website need to do about it.
Built around what your business needs
Your brand and website should be working toward something specific like reaching customers you’re not reaching yet, making it obvious why you’re worth the price, or getting ready for your next stage. Before we design anything we get clear on what you need them to do and shape everything around that.
We do branding and websites. That’s it.
Why we stay focused
We know how much depends on getting your brand and website right. They set first impressions, build trust, and affect how people experience you before anything else does. When that foundation is strong, everything becomes easier: marketing, messaging, sales, referrals, all of it.
Who we work best with
We’re a good fit for businesses that:
- care about how they’re understood
- want their brand to feel true to the business
- want honest guidance about what they actually need
- see their website as an important part of the business
What it’s like to work with Capari
"The experience was white glove. Great communication and they paid close attention to our input and needs. We've had more bookings, more confidence, and overwhelmingly positive reactions, including new business lines from our partner. I absolutely recommend Capari."
"It was clear their goal was to make my vision come to life and that they wanted to make it as perfect as possible. If you want a project done right, 100% use Capari."
"The first time I looked at the new branding, it blew me away! It was exactly what I was looking for. The process was straightforward and thoughtful, and the end result is a brand I’m proud of and excited to build the future of my business around."
"They made the process easy for us, which was huge since we have a small team and stay very busy. We knew we were in good hands from the very beginning and that's a great feeling!"
This way of working didn’t happen by accident.
About Capari
Capari was started in 2020 by sisters Cassie and Jayna.
We began our careers at the same marketing agency, with Cassie working in design and Jayna in development. Later, we started taking on our own projects and working directly with business owners.
That’s when we realized the real work starts before design. We kept meeting businesses that were great at what they did but struggled to show what set them apart. We started there, with a discovery-led approach that gets to the heart of what makes each business different and why that matters to the people choosing them.
Over the years, we’ve refined that approach with every project. Today, we help businesses make it clear to others what makes them great at what they do.
Behind the work
Cassie graduated from Red River College with a Graphic Design degree and spent seven years at a marketing agency before co-founding Capari. Her background gave her a strong foundation in visual communication, but over time, what became most important to her was not just how something looked, but how it felt and how well it connected with the people it was meant for.
At Capari, Cassie leads the visual side of the work. She’s a big-picture thinker with a strong eye for style, user experience, and the emotional side of design. She brings intuition, clarity, and thoughtful direction to each project, helping shape brands and websites that feel personal, expressive, and reflective of the people behind them.
Jayna is a self-taught web developer who learned most of what she knows through five years of agency work alongside Cassie before co-founding Capari. Through that experience, she built a strong understanding of both the technical side of websites and the structure needed to make them work well in the real world.
At Capari, Jayna leads development and the structural side of the work. She’s detail-driven, organized, and focused on making sure what gets built not only reflects the design, but feels intuitive and well made. She sees development as part of the creative process, using it to shape the overall experience of the site.
Jess is the steady presence that helps keep projects moving from start to finish. She manages timelines, communication, and all the small but important details that can easily get lost without someone paying close attention. Her role is a big part of what makes the process feel smooth, clear, and well supported for both the team and the client.
She brings a calm, organized approach to every project and has a way of making things feel manageable, even when there are a lot of moving parts. Jess helps guide clients through each step, keeps everyone aligned, and makes sure nothing important slips through the cracks.
Questions about working with Capari
FAQ
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How do I know if Capari is the right fit?
We’re usually a good fit for businesses that know they do good work but feel like their brand or website isn’t showing that clearly enough. That often happens when the business has grown or changed, or when it’s much easier to understand in person than it is online.
Our process is collaborative. We’ll ask questions, explain our thinking, and recommend what makes the most sense before we design anything.
We focus on branding and websites, so if you’re looking for one agency to manage every part of your marketing, we may not be the right fit.
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Do you work with clients outside your area?
Yes, we work with clients across Canada and beyond.
Most of our projects are done remotely through calls, email, and shared documents, so location isn’t a barrier.
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Do I need to hire you for both branding and a website?
Nope, we can work with just one or the other. If you’ve already got a brand, we can build a website around it as long as there’s enough there to work with.
But we’re pretty flexible about what that means, you don’t need a full brand system. Sometimes all we have is a logo, a few colours, and a general sense of direction, and we can build that out further as we design the site. We’re good at taking what’s already there and giving it more range without making it feel like a completely different brand.
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Can you help after my project is done?
Yes, we love helping businesses evolve! Whether that means updates, new features, ongoing advice, or general website care to keep everything working the way it should.
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How do we start?
We’ll start with a conversation to learn a bit about your business and what you need. From there, we’ll put together a plan tailored to you.
You don’t need to have all your content, photos, or ideas organized before reaching out. We’ll let you know what we need from you and guide you through it as we go.
Here’s what the process looks like:
- Intro call: We learn about your business, what’s getting in the way and what you may need.
- Proposal and plan: We recommend the right scope and outline the timeline, investment and next steps.
- Project kickoff: Once you’re ready to move forward, we begin discovery and guide you through each stage.
Ready to get started? Let’s chat.