Bringing clarity to a firm in transition.
The Challenge
Beattie Ginter & Co. is an accounting firm in Morden, Manitoba, built on the strong reputation Scott Beattie had earned as a trusted CPA. With Josh Ginter joining the firm, the business was stepping into a new phase.
They were preparing to introduce a new name, refresh their identity, and bring the brand in line with both the evolution of the firm and the renovation of their office.
The challenge was creating an accounting firm brand and website that reflected that shift well. It needed to feel established and credible while also bringing in a more current perspective. Most importantly, it needed to preserve the trust and approachability the firm was already known for while signalling that the business was growing into something new.
The Answer
We created a new brand identity, custom WordPress website, and supporting print collateral to help mark this next chapter for the accounting firm.
The rebrand was designed to reflect both sides of the transition: the experience, stability, and client trust already built through Scott’s reputation, and the fresh energy Josh brought as the firm moved forward together. Inspired in part by their newly renovated office, the visual direction was refined, timeless, and approachable.
The new website gave the firm’s expertise a clearer place to live. Rather than presenting Beattie Ginter as somewhere people went only for tax preparation, it organized their broader work across tax planning, financial reporting, accounting, and business consulting. It made the depth of their knowledge easier to understand while keeping the experience approachable and personal.
The Outcome
Beattie Ginter & Co. went from having almost no online presence to giving prospective clients a clear way to find the firm, understand its expertise, and see the full range of services available to them.
The new identity also gave Scott and Josh’s partnership a shared foundation for what came next. Together, the brand and website preserved the trust the firm had already earned while giving it a considered presence built to support its growth for decades.
